SEP.Crazy Shopping Month

The September Procurement Festival on Alibaba International is widely regarded as the "Double 11" of the foreign trade industry. It is an annual large-scale procurement event provided by Alibaba International for global B2B buyers and sellers, and is regarded as a barometer of global buyers' procurement needs. This event has been held continuously for many years since it was first held in 2017, and this year is already the 6th edition.

 

The September Purchasing Festival usually starts from September 1st and lasts until September 30th. In the September 2020 procurement festival, GMV reached $100 million in just 1 hour and 59 minutes, surpassing this milestone 25 hours earlier than in 2019. In addition, the number of buyers exceeded 10000 in just 3 hours, and GMV also surpassed the first day of last year's performance 22 hours ahead of schedule.

 

The rules and activities of the September Procurement Festival are very rich, including six major parts: overall time rhythm, venue settings, investment rules for each venue, merchant consultation channels, procurement festival merchant guide, and seriousness of merchant main categories. For example, the September 2020 Purchasing Festival launched the "Black Friday" special session and introduced the group buying wholesale model for the first time, aiming to improve the transaction efficiency of both buyers and sellers by reducing the purchasing costs of new buyers. In addition, Alibaba International launched a global buyer challenge during the September Purchasing Festival, encouraging online retail buyers to share their business stories.

 

The September Purchasing Festival is not only an important event on Alibaba International Station, but also an important opportunity for foreign trade merchants. Merchants need to prepare in advance and seize this opportunity to achieve better sales performance